30 Mar AA Getaways new white label and clone sites

New white label & clone sites for AA Getaways

RWA has just completed a project to create new white label and clone sites for AA Getaways – AA Getaways is the travel brand of the UK Automobile Association which has over 15 million members. The scope of the project was to create white labels and clone sites based on the main AA Getaways website with:-

• Configuration and branding for the white labels based on the third party’s website
• Ability to run different offers on different sites
• Ability to exclude elements from each white label site e.g not to feature a particular transport type, exclude maps, navigation links etc
• Able to set up and display unique contact details
• Ability to set up and update tracking code for each site
• Ability to set up client-side redirects within Inventory Manager for promotions
• Enhancements to Inventory Manager so that the brochure information can either come from a common brochure or could be set up in individual brochures for each site controlled via our xml based cms
• Enhancements to the header/footer xml to allow for multiple definitions to be set up within a single brochure and the correct one to be used based on the web site brand
• Ability to set up clone sites directly in Inventory Manager and manage xml content for each site 

The content on the sites is managed in Sell-It’s CMS and Is delivered dynamically to the web site upon demand. The site is also hosted by RWA as part of a full Facilities Managed hosting service which also includes near real-time disaster recovery facilities.