Sep 212015

The kulula family expands with the merger of Holiday Tours and kulula holidays

RWA has been working with to consolidate Holiday Tours – the Comair-owned package holiday business – with the kulula brand under the kulula holidays banner. Through the consolidation of brands and resources, the business can now focus on marketing one brand, to strengthen its existing market share and increase the kulula footprint to include travel agents accessing the site’s awesome deals. The new Kulula holidays website now includes:

  • A new holiday live availability search facility throughout the site to allow customers to search for holiday packages, tours or hotels and browse for specific hotels using predictive search for a city or hotel.
  • Browse for a destination in a specific country using the live availability destination widget.
  • Browse for specific holidays by category e.g Family holidays, beach holidays using the holiday category widget.
  • View special offers or promotions using the tabbed offers widget
  • Travel agent login functionality (available from 8th july)

Kulula Holidays

What started out somewhere in October last year and went live on Wednesday 16th September, 45 minutes later – extremely proud that we did not miss one single deadline that we had set.

I think it just shows how incredibly well we worked together.

Thanks to the RWA team, calm and collected always there to answer any questions, making sure we are on track and all done to spec

The feedback so far has been incredibly positive.

Jeroen De Boer, Travel Portal Manager, Comair

The RWA and Comair teams have worked closely together on the implementation project. This has ranged from managing the initial project requirements, through delivery of the system for initial data loading, design and delivery of the kulula holidays web site and support through final preparations for go-live.

Take a look at new website

Please Contact RWA or call RWA on (+44) 29 2081 5050 to find out more about the additional functionality above and we would be happy to chat to you about how we can help you determine the business benefits of implementing a new system.

Find out more about Sell-It Suite

Sep 242014

Complete Incoming System for


RWA has delivered a complete reservation system to TourHERO. The system is based on our industry leading Sell-It Suite system, with RWA providing a full Facilities Managed (FM) offering. It includes connectivity to HBSi’s Demand Gateway which, in turn, provides access to a wide variety of supply partners.

TourHERO Website

The RWA and TourHero teams have worked closely together on the implementation project. This has ranged from managing the initial project requirements, through delivery of the system for initial data loading, design and delivery of the web site and support through final preparations for go-live.

About TourHero

TourHERO is a new American incoming tour operator offering an innovative business model that establishes a new industry benchmark level in how to approach the domestic and international leisure markets. As part of the division, they are leveraging their existing business of high volume, long-term contract relationships with hotels in key travel markets, to provide price-competitive product for travel agencies and FITs that cater to leisure travelers through the unique technology that TourHERO has created with RWA as a partner.


The delivered system has enabled the:

  • Launch of with hotel and ground products in cities across the U.S.
  • Creation and management of promotions/special offers
  • Setting up and management of trade clients
  • Provision of easy, reliable online searching and booking
  • Efficient fulfilment and operations
Jun 102014

Promotions and Discounts Functionality In Sell-It Suite

Our conversations with travel companies continue to indicate the importance of being able to quickly and easily create promotional offers and special discounts for specific products, destinations or groups of people. We have responded to this by providing some outstanding promotion and discount features in Sell-It. These include:

  • Free Night Offers e.g. stay 7 pay for 6
  • Early bird specials e.g. book more than 90 days before departure and receive 5% off
  • Discounted nights e.g. stay 14 nights and receive 10%

All of the above can be set for specific accommodation and booking and stay date ranges. You can even make the offer for a specific room type and arrival days if desired. This enables the quick and easy creation of even complex promotions such as “10% off any stay of 8 or more nights in a deluxe room in Hotel Gorgeous if you book during January for stay during June.

In addition, Sell-It includes a facility to create powerful discount rules that can be associated with groups of users and also voucher codes if desired.

Discount Rules consist of:

  • A discount amount – % or fixed
  • The channels/web site for which the discount is applicable
  • The discount period – booking and travel date ranges
  • The product types for which the discount applies (and therefore conversely does not apply)
  • A specific origin or destination for which the discount is applicable
  • A Marketing Type for which the discount is applicable.

Categories of users which define:

  • A group of users e.g. “Valued clients” or members of an organisation with a membership number
  • One or more discount rules applicable to that category

Voucher codes

  • One or more voucher codes and a link to the group of users for which the voucher code is applicable So, for example, it is then possible to create e.g. the following discounts for valued clients to whom you send a voucher code.
  • 5% off all accommodation for any bookings made by the end of December
  • 10% off diving holidays to Sharm el-Sheikh in April
  • When they enter the voucher code on the web site they will get one of the two discounts above based on the holiday they choose.

Edit free night offer

Discount rule detail

Discount rule detail

Voucher code

Jun 022014
Travel Technology Initiative

Travel is no more than information at the point of sale

RWA are sponsoring joint tti and ETOA forum on Distribution Best Practice on Tuesday 3 June 09:30 to 13:00 at  the Strand Palace Hotel, 372 Strand, London, WC2R 0JJ.

Summer Forum Information

Click here to view speakers and discussions

TTI and ETOA members – 2 free delegates (Additional TTI member delegates and Unicorn licence holders £15 + VAT)

AAC / ABTA / ABTOF / AITO / BETA / GTMC / HSMAI / IFITT / OpenTravel / RMAPI / members £35 + VAT

Others £75 + VAT

Register online at To contact TTI, email or call 0871 244 0747

Sep 302013

RWA to exhibit at World Travel Market 2013 

RWA is pleased to announce that we will be exhibiting at World Travel Market 2013, the leading global event for the travel industry. We will be taking part in an event boasting consistent growth in the value of deals it drives and also recognising that WTM 2013 will be bigger and better with a number of new initiatives for this year. Figures already released show that in 2012, a total of £1,860 million travel and tourism deals will be generated by the event, a 13% increase on WTM 2011. The growth is part of a wider trend – revenues generated at WTM 2012 were up 39% on 2009 figures.

RWA  will be part of the event’s Travel Tech Show which has been created with its own dedicated focus and resource. It will run in conjunction to WTM 2013 from Monday 4 – Thursday 7 November at ExCeL, London.

Mark Bradbury, SVP Global Sales at RWA commented thatthe Travel Tech Show is an important exhibition for RWA, providing an opportunity for potential reservation system buyers from around the world to meet with us to talk about their business requirements and find out how our proven Sell-It Suite reservation system can help their business.” 

Mark added, “I always enjoy the Tech Show and look forward to chatting to representatives from tour operators, airlines and wholesalers from around the world. We are already receiving appointments for meetings on our stand so I am very much looking forward to the event.”

RWA will be on stand TT440 in the Travel Tech Show.

About Sell-It Suite

 Sell-It Suite is a family of solutions developed by RWA specifically for tour operators, wholesalers and airlines wishing to sell product offers combining product inventory from a variety of sources through a variety of online channels. It includes a complete reservation system (Sell-It Reservator), an Internet Booking Engine (Sell-It Online) and 3rd party product distribution capability (Sell-It XML Gateway). Sell-It Suite supports inventory from a variety of sources, dynamic packaging and pricing and sale through multiple channels.

Sell-It Reservator is a powerful, modern travel reservation and management system providing industry leading flexible inventory management with dynamic pricing and packaging capabilities. The product comprises of 4 applications: Inventory Manager, Bookings Manager, Finance Manager and System Manager.

Sell-It Online provides award winning online searching, browsing and booking functionality. Its robust, reliable online booking engine enables agencies or direct customers to book with confidence. Sell-It Online can be quickly incorporated into existing web sites and work in conjunction with existing reservation and content management systems.

 Sell-It XML Gateway provides an XML and web services based capability for the sale, distribution and booking of products loaded or accessible via Sell-It Reservator.  As described in this Press Release, the latest version of the product also provides a Services Oriented Architecture (SOA) for providing new, flexible deployment options for Sell-It Suite customers.

 For further information see:


Jun 172013

Online booking solutions and demand in South Africa.

In the UK in particular, stark contrasts are painted between travel firms that are seeing dramatically declining sales and those achieving increases. The proposition is that the former have out dated models or failing to adapt to the way we use technology, delivery methods and trading hours. Similar disparities are being experienced by travel agents in South Africa. In this scenario, there are three key points to be considered which are:

  • It is about your value add, not technology…
  • Tailor processes to business models
  • Now choose the right teach
Mary Bradbury, joint Chief Information Officer at RWA outlines a course of action for your business to keep pace. To read more download the recent news article from TIR Southern Africa.


TIR Travel industry news

View the pdf to read more about this story

“The best technology money can buy will not help you if the fundamentals of your business are wrong.” – Mark Bradbury
Jun 172013

Holiday Tours expands new online booking inventory

holidaytoursHoliday Tours has added online availability for Phuket with Bangkok to follow on in its web-booking engine which is powered by RWA’s Sell-It Online. They have plans to introduce a new self-catering accommodation category for various destinations, including Mauritius, Seychelles and the UK. “Right now, only pre-packaged itineraries can be booked online but potential for packaging will be added from the end of July when an entirely new look and feel to the website will also be introduced,” said Product & Marketing Manager, Dezy de Lima.

View the pdf to read more about this story

Jun 132013

TTI Summer Forum 2013 – Take Flight!

There is a revolution taking place in access to flight inventory!

TTI Forum 2013RWA recently sponsored the Summer TTI forum at the Strand Palace hotel in London on 11th June 2013. The forum discussed the turmoil surrounding the whole issue of access to flight inventory with Google sending shockwaves through the travel industry by acquiring flight distribution technology specialist, ITA Software, and developing ‘Google Flight Search’, the International Air Transport Association launching its New Distribution Capability (NDC) and the GDSs for example, Travelport launching its Travelport Merchandising Platform, there is a revolution taking place to access flight inventory.

 TTI assembled an authoritative group of speakers including RWA’s own Rob Wortham, Joint CEO & Chief Information Officer who gave their expert views on what is needed by airlines & travel management companies and who might be the winners and the losers as the latest technological developments take hold. 


For more information on this Forum please visit: where you can download all the speakers presentations or download the pdf to view the list of speakers and what was discussed at the forum.


Mar 212013

Sell-It Suite Enhancements

We have recently added the following customer requested enhancements into our system:

  • Additional support for managing specific restrictions on special/tactical offers e.g. first two adults get a free night, but third adult and children don’t.
  • The display of specific special/tactical offer validity details on web sites e.g. “book by 31st March to qualify for this discount” 
  • An option to control whether special/tactical discount combinations are each applied to the original price or to the reducing amount.
  • The capability to manage pools of allocation across contracts and markets.
  • Support for cancellation and amendment policies at the room type level.
  • Added further customer specific MIS reports
  • Enhancements to customer documents e.g. booking confirmations.
  • The ability to specify a specific booking class to be used for obtaining transport taxes from the GDS.
  • Adding the sales consultant’s name into the booked PNR in the GDS.
  • Support for adding passenger pricing notes to a booking.
  • scratchpad and calculator function for ad-hoc operations


Mar 142013
AA Getaways case study

RWA Latest Case Studies

Our latest case studies on AA Getaways and Holiday Tours are now available to view on our case studies page.

Holiday Tours case study AA Getaways case study






View case studies

Dec 062012

RWA continue to work with TTI

Travel Technology InitiativeRWA is a member of the Travel Technology Initiative (TTI). TTI has a mission to help develop open standards for the exchange of electronic data between tour operators, airlines, ferries, hotels and rail operators. The TTI has formed a number of XML Project Teams which are developing open standards for Package Holiday Bookings, Availability and Content. It is represented on the Board and Interoperability Committees of the Open Travel Alliance (OTA).

RWA continue to work with  TTI on a number of topics including TTIcodes, OpenTravel, Spring conference 2013, Summer Forum and the Travel Technology Show. Rob Wortham (Joint CEO & Chief Information Officer) at RWA recently helped write up the latest project committee discussions – see and click here to read the latest TTI newsletter.

Consultants and Other Industry Independents

RWA are happy to work with Independent Consultancies or others engaged in systems selection on behalf of their clients. Examples of such organisations are:-

Travel Technology Connections:


Genesys – The Travel Technology Consultancy:


Oct 092012
RWA Travel Technology Blog

Travel Technology Blog

RWA Travel Technology BlogWant to keep updated with the latest news and information in travel technology? Then why not subscribe and follow our latest travel technology blog. Up to date information on online security issues, Mobile strategies for travel companies etc.


 Visit our blog

Sep 262012
1Time Holidays

Congratulations to 1time on being recognised as Africa’s Leading Low Cost Airline  for the fourth consecutive year!

It is a pleasure working with you and the 1time Holidays team in particular.

Sep 252012

Holiday Tours “MasterTech” Roadshows

Holiday Tours has been running a series of MasterChef themed events for South African travel agents. The “MasterTech” roadshows start with each travel agent being shown how to bake a simple muffin and croissant. This was then followed by a demonstration of Holiday Tours’ new online system and a Q&A session. The message: “See how easy it was to bake? Now see how easy it is to use our online booking system.

Holiday Tours Mastertech RoadshowHoliday Tours Mastertech RoadshowHoliday Tours Mastertech Roadshow

Click here to view more information 

The company is using RWA’s Sell-It Suite for it’s new agency selling platform which provides online booking tools for travel agents and their customers. To request more information for how Sell-It Suite can help your business click here.

 Go to to view website. 

Sep 242012

Sell-It Suite Benefits – Real Time Reporting

Sell-It’s Real Time Reporting capabilities provide excellent MIS reporting providing you with the facts and figures, analysis and charts to enable you to stay on top of your operation and make key business decisions.

mis reports


Sep 212012

ATOL Certificate Supports New Regulations

From 1 October 2012, anyone in the U.K. who books an ATOL protected holiday or flight must be supplied with an ATOL Certificate. The ATOL Certificate is a standard document issued by anyone selling an ATOL-protected holiday, which makes clear how the trip is protected and by whom.

atol certificate

RWA’s Sell-It Suite system supports the fully automated issuing of ATOL certificates when appropriate products are sold or amended to ensure travel firms can comply with the new requirements. The certificates are sent to the customer via email as PDF files for both online bookings and bookings originated in the call-centre.

The certificates set out clearly what consumer protection the customer has through the ATOL scheme and the forms adhere to a strict format designed by the CAA.

Jul 092012

Holiday Tours’ cyber model drives efficiency to trap lost business

Holiday Tours has embarked on an education drive to boost sales and agent productivity through its new ‘cyber wholesaler’ model. Agents are directed to the same web interface as consumers but agent-specific functionality is accessible to those who register through a prompted login feature. Although tailor-made itineraries for travel to certain long-haul destinations are not supported – they can still be done through the traditional channels – the system is merchandising at its best.

It is a first in South Africa…every part of the process in terms of using a tour operator has been preserved. It is a fully-functional travel agent facility and agents can quote and book without having to interact with a call centre“, said Otto de Vries, Director of Holiday Tours and Travel Operations Manager for Comair’s Travel Division.

The company is using RWA’s Sell-It Suite for it’s new agency selling platform which provides online booking tools for travel agents and their customers. To request more information for how Sell-It Suite can help your business click here.

For further information see:

Holiday Tours Launches Agent Online Booking Capabilities

 Go to to view website. 

Jul 012012
Sell-It Suite

New product enhancements continue to add value for Sell-It Suite customers

RWA recognises the importance of being responsive to customer requests for new functionality. We continue to deliver new system functionality to help our customers sell more efficiently and service more effectively.


Here are some of the new items we have delivered recently:

  • Enhanced support for multi-market and multi-langauage selling
  • Special offer combination rules
  • Improved management of bed bank brochure content
  • A variety of usabilty enhancements based on customer feeedback
  • Updated Google Maps support
  • Further SEO and SEM support
  • Customisable online agent payment processing
  • Further customer self service capabilities
  • Shortend web site booking journey
  • Customer chornological itinerary with dynamically tailorable content
  • Enhanced note features for supplier and customer documentation
  • A number of specific MIS reports for specific clients
  • Price altering marketing types
  • Pricing wizard enhancements
  • Enhanced support for blackout dates

If you would like to find out more about our Sell-It Suite system, please contact us or visit the Sell-It Suite web site.

Apr 172012

Holiday Tours – the ‘cyber’ trailblazers

Holiday Tours is featured on the front cover of the latest issue of South Africa’s Travel News Weekly magazine. They are pushing forward with their plans to overhaul the wholesale model and become the first ‘cyber’ tour operator in the South African market.

The company is using RWA’s Sell-It Suite for it’s new agency selling platform which provides online booking tools for travel agents and their customers.

For further information see:

  Holiday Tours Launches Agent Online Booking Capabilities



Mar 302012

New white label & clone sites for AA Getaways

RWA has just completed a project to create new white label and clone sites for AA Getaways – AA Getaways is the travel brand of the UK Automobile Association which has over 15 million members. The scope of the project was to create white labels and clone sites based on the main AA Getaways website with:-

  • Configuration and branding for the white labels based on the third party’s website
  • Ability to run different offers on different sites
  • Ability to exclude elements from each white label site e.g not to feature a particular transport type, exclude maps, navigation links etc
  • Able to set up and display unique contact details
  • Ability to set up and update tracking code for each site
  • Ability to set up client-side redirects within Inventory Manager for promotions
  • Enhancements to Inventory Manager so that the brochure information can either come from a common brochure or could be set up in individual brochures for each site controlled via our xml based cms
  • Enhancements to the header/footer xml to allow for multiple definitions to be set up within a single brochure and the correct one to be used based on the web site brand
  • Ability to set up clone sites directly in Inventory Manager and manage xml content for each site 

The trainline white labelOpodo white label

Saga white labelThe Times white label

The content on the sites is managed in Sell-It’s CMS and Is delivered dynamically to the web site upon demand. The site is also hosted by RWA as part of a full Facilities Managed hosting service which also includes near real-time disaster recovery facilities.

Feb 012012

Holiday Tours Launches Agent Online Leisure Hub

Holiday Tours, South Africa’s oldest outbound tour wholesaler has launched an agent online leisure hub using RWA’s Sell-It Suite

Commenting on the launch, Iain Meaker, Executive Manager of Travel and Distribution says that “the group’s vision…was to build an online leisure holiday hub where agents can get prices, see availability, quote and book. This can be achieved through the use of the website in its Holiday Tours branded form, or a deeper integration in which we enable our customers’ brands with the technology in a product/distribution partnership.  The plan is to give agents ‘true enablement’ when dealing with customers who increasingly expect instant resposnse.”

Holiday Tours have created a media campaign to accompany the launch and are promoting the hub capabilities to agents on their web site.

   Holiday Tours Agent Proposition    

Aug 042011

New AA Getaways Site Goes Live

AA Getaways The Automobile Association has launched a new AA Getaways web site that is ‘powered by Sell-It’. AA Getaways is the travel brand of the UK Automobile Association which has over 15 million members.

The site is the result of a collaboration between the AA, Great Getaways, RWA, Jellybean and CX partners to design and implement a functionally rich web site that is also quick and easy to use. The site, which was implemented by RWA based on designs delivered by Jellybean and CX partners makes extensive use of RWA’s Sell-It Suite Widget Toolkit.

AA GetawaysRWA worked with the AA, Great Getaways and their partners to design, implement and deliver a new travel site offering short breaks and holidays to Europe and beyond. AA Getaways works with travel providers and hoteliers to bring amazing value on quality breaks to top destinations around the world. These include Eurostar deals, city breaks, beach breaks, holidays or Europe via ferry or Eurotunnel.

The new web site has real-time links for Eurostar and Eurotunnel, a number of ferry companies and scheduled and low cost carriers.

It makes extensive use of RWA’s Widget Toolkit to provide dynamic offers and other promotional features which are specific to the particular destination or product being viewed.

AA Tabbed Offers

The content on the site is managed in Sell-It’s CMS and Is delivered dynamically to the web site upon demand. The site is also hosted by RWA as part of a full Facilities Managed hosting service which also includes near real-time disaster recovery facilities.

Mar 312011
RWA Holiday Helper

Launch of Holiday Helper

RWA Holiday HelperRWA announces the launch of Holiday Helper an app for the iPhone and iPad. Holiday Helper integrates with Sell-It Suite to provide itinerary retrieval and download for bookings made in the system. The app includes useful holiday tools including Tip Calculator and Currency Converter.

Holiday Helper provides the following:

  • Itinerary retrieval and download
  • Tip Calculator
  • Time Translator
  • Currency Converter

Read more…

Feb 102011

Launch of of SplendidGo

RWA are delighted to announce the launch of SplendidGo a new travel venture offering travel services including accommodation in over 15,000 hotels in more than 200 destinations. SplendidGo are using Sell-It Suite to provide holiday offers consisting of hotel inventory from GTA and Hotelbeds, low cost and scheduled flights via Ypsilon and other ground products loaded and managed in Sell-It’s Inventory Manager.

The launch is the culmination of a significant project between RWA and a young, dynamic team of travel professionals based in Romania. The and web sites have been designed by RWA working closely with the SplendidGo team and contains:

  • Exclusive Romanian content including brochure content for GTA hotels (a world first)
  • Romanian language sites with prices in both Lei and Euro
  • An English language site with prices in Euro
  • Real-time access to low-cost and scheduled flights using Ypsilon’s Direct Connect product
  • Real-time access to GTA and Hotelbeds hotel inventory
  • Full online booking for product inventory loaded and managed in RWA’s Sell-It Suite Inventory Manager and real-time hotel and flight inventory
  • Great marketing and promotional facilities making extensive use of RWA’s Widget Toolkit

Read more…

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