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Customer Testimonials
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Read what our Sell-It customers have been saying about using Sell-It Suite and why Sell-It Suite is one of the most powerful and flexible tour operator reservation systems on the market today!

We did our homework in this regard. The Sell-It system gives us the ability to present a brochure of product that our customers can browse across a number of decision variables. The beauty is, once presented with the many pricing, hotel and length of stay options, customers can then immediately book. The system does all of this exceptionally quickly and efficiently. We have built a travel package business from scratch. The systems automation front and back has allowed so many labour intensive processes to be fully automated, allowing us to focus on what really matters, content, pricing and products. We have a small and focussed team managing a big business.

Iain Meaker, Head of Travel and Distribution at Kulula


Our growth strategy has included looking at a number of ancillary revenue opportunities. We needed to enhance our hotel and car hire offering, with the ability to pre-package inventory in conjunction with our partners. Sell- It has helped us achieve exactly that. We are very excited about our future prospects in this space .... Kulula.com is South Africa's largest online retailer and our customers expect the best interfaces and technology options when purchasing. They trust our brand and have been demanding more services. Sell-It has helped us deliver.

Gidon Novick, Joint CEO of Comair Limited the holding company for low cost carrier kulula.com


We have been up and running for six months and definitely made the right decision for our company and our customers. The booking procedure in the call centre is easy and there are substantial cost savings to be made in the fulfillment of bookings. Combined with the ease of online booking functionality, Sell-It Suite has helped move our business forward.

N Murray, Director, Driveline Great Getaways

A business like ours needed to have its products at the forefront of the trade and the consumer. We needed a system that we could control, rather than one that controlled us by its limitations. It needed to be easy to manage, front ended by an awesome website which would let people book our adventures on line from anywhere in the world.

N Gifford OBE, Managing Director, High & Wild

It used to take 1 week to train our reservation staff up to use our old system. It is now taking 2 days using Sell-It.

Liz Llewellyn, Res Manager, Driveline Great Getaways

We put our trust and our cash into RWA and Sell-It Suite without hesitation, and it is only the competition that is regretting it, as far as we can see!

N Gifford OBE, Managing Director, High & Wild

Tickets used to be sent out by post, insurance forms used to have to be filled in and stamped etc. We can now send all this info with one click producing a huge saving on post … and we used to have a dedicated person to do all of this.

N Murray, Director, Driveline Great Getaways


Driveline's online booking facility for Eurostar is clear, easy to use and technically robust, strengthening sales through this operator.

Eurostar Representative

I'm delighted that our own confidence in the Sell-It product and in its suppliers,
RWA, has been borne out by the feedback and level of bookings that we have received since the site went live.

John Kinane, Managing Director of Sunworld

The system from RWA Ltd provides powerful and flexible product creation, enabling dynamic pricing and packaging combined with integrated online booking. No other UK adventure operator has such an advanced system or is capable of taking payments and booking on line from across the world. The growth in bookings and advance bookings in 2006 has seen a 40% increase in business compared to last year and a further acquisition that without the reservator system would not have been possible.

N Gifford OBE, Managing Director, High & Wild

No more manual queues. We used to have to rely on res staff putting a booking on a queue and the correct one at that. Now this is all automated.

Driveline Great Getaways


We have saved £28,000 by no longer missing ticketing deadlines.

N Murray, Director, Driveline Great Getaways

The service, powered by RWA's Sell-it Suite, adds a whole new dimension to the raft of exciting products offered by Neilson and ensures it continues to exceed the expectations of all its most internet savvy guests.

Pete Tyler, Managing Director of Neilson

We used to have to manually add in nets and selling prices to a low cost component, plus the flight number and times. Then to book we would have to type in the company credit card. Sell-It automatically brings the cost in for you along with all the info. We don’t even see the credit card details so its seamless!

Driveline Great Getaways

“We no longer have to run a report to see urgent bookings. They are now easily seen in the work flow system.”

Driveline Great Getaways

Major high street players in the market at home and abroad now deal with us, because we can give them the support and service that most others can't. It took us some time to find the RWA system and it is an absolute "belter".

N Gifford OBE, Managing Director, High & Wild