Promotions and Discounts Functionality In Sell-It Suite
Our conversations with travel companies continue to indicate the importance of being able to quickly and easily create promotional offers and special discounts for specific products, destinations or groups of people. We have responded to this by providing some outstanding promotion and discount features in Sell-It. These include:
- Free Night Offers e.g. stay 7 pay for 6
- Early bird specials e.g. book more than 90 days before departure and receive 5% off
- Discounted nights e.g. stay 14 nights and receive 10%
All of the above can be set for specific accommodation and booking and stay date ranges. You can even make the offer for a specific room type and arrival days if desired. This enables the quick and easy creation of even complex promotions such as “10% off any stay of 8 or more nights in a deluxe room in Hotel Gorgeous if you book during January for stay during June.”
In addition, Sell-It includes a facility to create powerful discount rules that can be associated with groups of users and also voucher codes if desired.
Discount Rules consist of:
- A discount amount – % or fixed
- The channels/web site for which the discount is applicable
- The discount period – booking and travel date ranges
- The product types for which the discount applies (and therefore conversely does not apply)
- A specific origin or destination for which the discount is applicable
- A Marketing Type for which the discount is applicable.
Categories of users which define:
- A group of users e.g. “Valued clients” or members of an organisation with a membership number
- One or more discount rules applicable to that category
- One or more voucher codes and a link to the group of users for which the voucher code is applicable So, for example, it is then possible to create e.g. the following discounts for valued clients to whom you send a voucher code.
- 5% off all accommodation for any bookings made by the end of December
- 10% off diving holidays to Sharm el-Sheikh in April
- When they enter the voucher code on the web site they will get one of the two discounts above based on the holiday they choose.