kulula.com has successfully launched weekend holiday packages from only 999 Rand as part of a major sales promotion for their recently launched Kulula Holidays business. The holiday destinations on offer include Cape Town, Durban and the Garden Route and will feature a wide range of hotels including the Protea President and Victoria Junction in Cape Town.
As a result of the promotion there was a huge increase in the amount of traffic to the Kulula Holidays web site and a 5000% increase in bookings for the sale period.
kulula.com has launched a two-year, 12-million Rand multi-platform advertising campaign in partnership with South African Tourism. This first-of-its-kind initiative will encourage domestic travellers to discover and experience the country's diverse beauty, interesting places and unique personalities. The campaign will include print, TV and radio advertisements featuring a foreigner's view of the country to point out ironically that, unlike those from overseas, South Africans have the opportunity to enjoy some beautiful and unique tourism experiences that are virtually "around the corner".
The Directors of RWA wish to pass on their congratulations to the Directors and staff of Driveline Europe on the completion of the sale of their company to AA Travel.
Driveline Europe was one of the first companies to adopt RWA's Sell-It Suite reservation system and has been using the system to sell their getaway breaks via their call centre, their own web site and a variety of white label sites for almost three years. During this period, the RWA system has helped Driveline to run a very successful business and we are delighted that AA Travel has recognised the operational strengths that Driveline has to offer.
Commenting on the aquisition, Nicole Murray, one of the existing founders of Driveline stated: "I am obviously delighted by the agreeement we have reached with AA Travel who have recognised that Driveline has a great base from which to build a holiday company focussed on the needs of AA members."
We look forward to working with Driveline and AA Travel and wish them every success in this new venture.
Kulula Launches Kulula Holidays Using Sell-It Suite
kulula.com, South Africa's largest low cost carrier has expanded its online travel offering with the launch of Kulula Holidays, an online dynamic packaging travel operation using RWA's Sell-It Suite reservation system, a first for the South African online travel booker.
