The latest two white label sites for Driveline Great Getaways are for the Sunday Times and the AA Travel Group. White label sites are an important sales channel for Driveline, enabling the delivery and online booking of exclusive offers to specific membership or readership groups. The white label sites, designed and implemented by RWA using Sell-It's white label capabilities are one of over 10 white label sites operated by Driveline.

  

“I am obviously delighted by the agreement we have reached with AA Travel who have recognised that Driveline has a great base from which to build a holiday company focussed on the needs of AA members." We look forward to working with Driveline and AA Travel and wish them every success in this new venture”

Nicole Murray, one of the existing founders of Driveline

White Label Sites

These are web sites which are branded either the same or differently to a travel company's main web site and contain a subset of the product inventory loaded into or available via Inventory Manager. The white label site is accessed via either a completely different url or a sub-domain off the main domain. White label sites can be used for:

• Specific marketing activities e.g. fulfilling booking driven from Google pay per click ads
  
  
• Specific channel sales e.g. reader's offers advertised in a newspaper or magazine
  
  
• 3rd party sales e.g. online booking of your inventory via a 3rd party web site Sell-It's white label functionality means that white label sites can be created and deployed in a few days

For further information on Sell-It Suite, please contact: Mark Bradbury Director - Business Development RWA Ltd. Tel: +44 (0)2920 815050 Email: sell-it@rwa-net.co.uk