Go Travel was originally established to provide a dedicated travel service to the readers of The Manchester Evening News. Over the years it has concentrated on providing its customers with a comprehensive travel service.

Go Travel (a trading name of Magic Breaks, part of the Co-operative Group) has launched a white label version of the Magic Breaks Online booking website which is powered by RWA's Sell-it Online. This has now enabled the Co-operative Group to offer exclusive reader offers to the Manchester Evening News via the Go Travel web site.

They are using Sell-It Onine's re-brandable online booking capability for two new white labels that link from their go-travelholidays.com and go-travelholidays.co.uk to allow them to track online sales revenue from different advertising campaigns.

Sell-It Online benefits

• Proven, reliable online booking
  
• Award winning Holiday Browse™
  
• White Labelling
  
• Multi language and currency
  
• Direct and agency booking

For further information on Sell-It Online, please contact: Mark Bradbury Director - Business Development RWA Ltd. Tel: +44 (0)2920 815050 Email: sell-it@rwa-net.co.uk