|  Kulula is benefitting from Sell-It's new 'Super White Label' functionality as part of new web sites launched in conjunction with hotel business partners. The sites features exclusive holiday offers combining Kulula flights with hotel properties.
Super White Label
RWA has taken the concept of "white label" web sites a major step further with the introduction of a "super white label" capability. This enables travel companies to quickly produce a web site which has its own unique product offers and pricing, all built from within the one common inventory database in Inventory Manager. Super White label sites can be used for:
Creating destination specific 'micro-sites'
Creating sites that feature unique special offers - perhaps created as part of special marketing relationships
Creating sites that contain unique offers for particular user groups
Again, the super white label support in Sell-It means that these sites can be created and deployed in a few days.
 
“We did our homework in this regard. The Sell-It system gives us the ability to present a brochure of product that our customers can browse across a number of decision variables. The beauty is, once presented with the many pricing, hotel and length of stay options, customers can then immediately book. The system does all of this exceptionally quickly and efficiently. We have built a travel package business from scratch. The systems automation front and back has allowed so many labour intensive processes to be fully automated, allowing us to focus on what really matters, content, pricing and products. We have a small and focussed team managing a big business.”
Iain Meaker, Head of Travel and Distribution at Kulula
White Label Sites
These are web sites which are branded either the same or differently to a travel company's main web site and contain a subset of the product inventory loaded into or available via Inventory Manager. The white label site is accessed via either a completely different url or a sub-domain off the main domain. White label sites can be used for:
- Specific marketing activities e.g. fulfilling booking driven from Google pay per click ads
- Specific channel sales e.g. reader's offers advertised in a newspaper or magazine
- 3rd party sales e.g. online booking of your inventory via a 3rd party web site
Sell-It's white label functionality means that white label sites can be created and deployed in a few days.
 
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For further information, please contact:
Mark Bradbury
Director - Business Development
RWA Ltd.
Tel: +44 (0)2920 815050
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