How To Maintain Success In The Online Travel Space
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In a recent research report, PriceWaterhouseCoopers identified a number of challenges that lie ahead for companies wishing to compete in the online travel market and examined the strategies that successful companies are adopting in order to remain competitive and profitable.

 View a summary of the report

 Download the full published report

In response to this research, RWA have published and will be publishing a series of articles over the coming weeks, which pick up on the key aspects of the report and explain how our Sell-It Suite reservation system helps travel companies to meet the challenges identified and implement the strategies required for success.

Download recent published articles below.

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Article 01. The Consumer Holds Increasing Power - Giving The Consumer What They Want

What drives consumers to choose one online travel site instead of another and which are the most influential drivers?

How do web sites that are 'powered by Sell-It' give the consumer what they want when they want it?

 Download Article 01

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Article 02. The Consumer's Profile Is Changing – How To Create A More Targeted Approach

As the consumer base which uses online travel sites becomes more mass market, and the type of travel that is booked online also changes, how can a travel company provide a more tailored consumer facing website for each of the differing consumer segments and travel occasions?

How does Sell-It Suite enable a more targeted approach to be used for an increasingly varied and sophisticated consumer base?

 Download Article 02

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Article 03. Reaching The Consumer Is Becoming Increasingly Expensive – Increasing The                  Average Revenue and Margin

The cost of reaching consumers is set to continue to rise. Key word price inflation on the likes of Google is expected to grow at 10%+ per annum. This first of three articles on strategies to offset increased consumer acquisition costs, will explore how the average booking revenue and margin can be increased using Sell-It Suite.

 Download Article 03

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Article 04. Reaching The Consumer Is Becoming Increasingly Expensive - Lowering The Look-                  To-Book Costs

The fourth article in the series on offsetting increased consumer acquisition costs explores ways to lower the look-to-book ratio on a web site and to increase the volume of online bookings using Sell-It Suite.

 Download Article 04

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Article 05. Reaching The Consumer Is Becoming Increasingly Expensive - Increasing Repeat                  Business

The final article explores ways to offset increased consumer acquisition costs by increasing the level of repeat business from existing customers. What are the factors that influence the level of repeat business and how does Sell-It Suite support these?

 Download Article 05