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RWA was commissioned by MyTravel Group plc to undertake a study into the technology required to sell all MyTravel products over new electronic channels e.g. the Internet and interactive television (iTV). The study, which utilised RWA's extensive travel industry knowledge and technology expertise, involved meetings and discussions with all The MyTravel Group major operating companies, reservation systems suppliers and major software product suppliers.

The study lasted 3 months. RWA submitted a detailed report to MyTravel upon completion of the study.

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